We help you increase performance, while reducing injury risk
Our Mission
Ground Force Strength and Conditioning Training Systems exists to remove barriers in athletic development by delivering world-class, data-driven sports performance solutions that are accessible to athletes of all levels. Our mission is to build resilient, high-performing athletes from the ground up—focusing on long-term development, injury prevention, and performance science.
We integrate cutting-edge testing, individualized programming, and proprietary tools like the Perform First app to provide athletes, parents, and coaches with clear, actionable insights. Through our commitment to transparency in pricing, science-backed methods, and a holistic “Release, Lengthen, Strengthen” framework, we strive to create an environment where athletes not only perform better on the field but develop lifelong movement quality, strength, and confidence.
By partnering with schools, clubs, medical professionals, and community leaders, we aim to position North Florida as a hub for athletic excellence while ensuring every athlete—regardless of background—has access to professional-level coaching without financial barriers.
Our Purpose
Our purpose is to empower athletes with science-driven training that builds strength, resilience, and confidence—removing barriers to performance so every athlete has the opportunity to reach their full potential.
We exist to build athletes from the ground up by integrating cutting-edge sports science, data analytics, and individualized programming into a holistic system that develops movement quality, strength, and resilience. Through our proprietary Perform First app, community partnerships, and collaboration with coaches and medical professionals, we provide athletes with the tools, education, and guidance they need to perform at their highest level while reducing risk of injury.
Our purpose extends beyond physical performance—we aim to instill confidence, discipline, and lifelong habits that empower athletes both on and off the field. By creating an environment that values transparency, innovation, and development, we strive to make North Florida a hub for athlete advancement and long-term success.
Our Story
Ground Force Strength and Conditioning Training Systems was founded on a simple belief: athletes deserve more than cookie-cutter programs and outdated training methods. After years of working in the fitness and sports-performance industry—as a Human Movement Specialist, strength coach, and community leader—James Walsh recognized a gap in how athletes were being developed.
Too often, training focused on short-term results or one-dimensional approaches that failed to prepare athletes for the demands of their sport. James set out to change that by creating a system that builds athletes from the ground up—literally. The philosophy of Release, Lengthen, Strengthen was born from the idea that true performance starts with movement quality, injury resilience, and progressive strength that transfers directly to the field of play.
Ground Force grew from a single vision into a training company that now partners with schools, clubs, and medical professionals across North Florida. With the addition of the Perform First app, we’ve expanded beyond the weight room, delivering individualized programming, data-driven testing, and performance insights directly to athletes and coaches.
What makes our story unique is accessibility. We believe financial barriers should never determine athletic opportunity. That’s why our programs are designed to deliver professional-level coaching and sports science to every athlete, whether they are chasing a college scholarship, competing at the elite level, or simply working to improve their game.
Getting started towards better training is a click away.
We keep scheduling simple and personal. To reserve a training session or learn more about our programs, please call or text (904) 370-3661 or email us at info.groundforcestrength@gmail.com.
Our team will work with you to find the best fit and if your ready to get started now, fill out our intake form below!